Naked Wines has appointed Shawn Tabak as new chief financial officer after promoting current finance boss James Crawford to the role of managing director of its UK business.

Tabak will join the wine specialist on December 7, when Crawford will hand over his finance duties and step down from the board.

Tabak has previously held finance roles at work marketplace Upwork Inc, photography retailer Shutterfly and solar specialists Clean Power Finance.

He will be based at Naked Wines’ US headquarters in Napa, California.

The retailer has seen soaring sales amid the coronavirus pandemic, up 81% year on year in April and May.

Profits after tax also reached £8.2m to the year ending March 30, compared with a £9.4m loss the previous year.

Group chief executive Nick Devlin said: “I’m delighted that Shawn will be joining Naked and am excited about partnering with him to deliver the next stage in Naked’s growth. 

“Shawn’s deep understanding of driving growth through a focus on customer economics and cohorts makes him ideally suited to the role at Naked. 

“Additionally, his understanding of the US market will be highly valuable and recruiting this role in the USA, our largest market, is another key step in our transition from British start-up to a US-led global pureplay.

“I’m also delighted to be working with James in his new role and given his history with Naked he will hit the ground running. James has guided the business through many challenges as a start-up and through its growth story, and he will now continue to grow our UK operations in his new role as UK MD.”

Tabak added: “I’m delighted to join the team at Naked Wines, a company that’s disrupting the wine industry for the benefit of consumers and independent winemakers. 

“This is an exciting time as the company’s differentiated business delivers superior value to wine consumers in a large and growing online wine market, and I look forward to working with this strong team to create value for customers, employees and shareholders.”