Tesco has promoted Kari Daniels to become chief executive of its Irish business.

Daniels, who has been at Tesco since 2002, is commercial director for packaged foods in the UK and previously held roles including director of brand in the UK customer team.

She succeeds Andrew Yaxley as Ireland boss, following his move to the role of group chief product officer.

Daniels said: “Customers have responded positively to Tesco’s sustained investment in price, quality and service and I look forward to building on this momentum as we continue to focus on serving Ireland’s shoppers a little better every day.”

In her new role, Daniels will report to Tesco UK and Ireland chief executive Jason Tarry. She will also join the UK leadership team.

Tarry said: “Kari has shown outstanding leadership and delivered improved performance in the product categories under her remit and is the very best person to lead Tesco Ireland forward.”