Interview: Primark US boss Kevin Tulip on finally cracking America

Primark US President Kevin Tulip

Watching huge names like Marks & Spencer, Tesco and Sainsbury’s shutter or sell their US venture would be enough to put almost anyone off trying to achieve the American dream, but Primark US boss Kevin Tulip is charging ahead with his

The US is known as the land of opportunity and, with a retail market worth an estimated $4.55trn, that phrase is not an exaggeration.

It’s no surprise then that many retailers on this side of the pond have set out on a transatlantic voyage, but there have been more failures than successes.

Yet, for all the storied UK names that have tried and failed in the US, Primark is quietly bucking that trend under Kevin Tulip.


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