Interview: Jollyes CEO Joe Wykes on expansion, competition and staff happiness

Joe Wykes

From new store openings to Christmas trading results, petcare retailer Jollyes is celebrating a year of record-breaking and chief executive Joe Wykes has no intention of taking his foot off the accelerator

Jollyes chief executive Joe Wykes speaks to Retail Week about the brand’s ambitious bricks-and-mortar expansion plans, how it is stealing share from the competition and why omnichannel is not always the cat’s pyjamas. 


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