‘In what will likely be a negative campaign, retail must tell a positive story’

Rishi Sunak speech

With an election date set and the parties going into full campaigning mode, the next six weeks are likely to be dominated by negativity. To cut through the noise, retail must tell its story positively

As visual metaphors go, the optics of the prime minister’s election launch yesterday were quite striking. On the steps of 10 Downing Street, the shoulders and lapels of his suit glistening with rain, his voice being drowned out by the dulcet tones of D:Ream’s Things Can Only Get Better, Rishi Sunak tried to deliver his opening salvo of the election campaign.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now