‘Today, retailers can harness the power of artificial intelligence in practical ways’


Applied AI can bring efficiency gains, improved decision-making and enhanced financial performance, say McKinsey’s Anita Balchandani and Louise Herring.

The term ‘artificial intelligence’ can conjure up images of Terminators or HAL 9000 in 2001: A Space Odyssey. In reality, this kind of artificial general intelligence is still a fiction.

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