Let’s kick stereotypes into touch ahead of this year's Christmas ad blitz

Game of Thrones star Maisie Williams is taking part in Always' #likeagirl campaign

When they only had 30 seconds to get across a message, it was no wonder the Mad Men of yore relied on stereotypical characterisation.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.