Opinion

Comment: Retailers should market brands through wholesale channels

By 2013-07-04T07:00:00

Ted Baker's wholesale revenues (£46.5m) equated to 22.5% of retail revenues (£208.0m) in the year to January.

All the talk about omnichannel, and the restructuring of retail fulfilment processes, implies a serial decoupling of the classic chain of distribution.

 

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