Comment: Promotions versus Everyday Low Prices at Asda

The grocer had only 300 fewer promotions than rival Sainsbury’s

I notice that Asda is once again saying that Everyday Low Prices (EDLP) is driving its volume growth. Apparently £100m annual EDLP investment will prove more sustainable than going for top-line growth through promotions.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.