The key Christmas sales day for online retailers, Mega Monday, is expected to happen a week later this year.
The IMRG said online year-on-year sales jumped 14 per cent to£320 million on Monday (December 8) – traditionally the biggest day of the year online. However, e-tailers claim the best is yet to come.
Google industry head for retail Paul Frantz said: “The Christmas peak is happening one and a half to two weeks later this year. With retailers offering more aggressive delivery dates, next Monday could in fact be the biggest day online.”
M and M Direct chief executive Steve Robinson said that it had a record day on Monday, with sales exceeding£1 million. He said online retailers “still had surprises to come” this year.
Sunday is shaping up to be an equally big day for e-tail. Asos chief executive Nick Robertson said that last Sunday had been its best day and that the coming weekend looked like it would be very strong too.
E-tailers maintain a later spike in online trade has been influenced by several factors including an increase in trust that e-tailers can deliver online. Many online players, including Shop Direct Group, Amazon and Asos, are offering express delivery as late as December 24.
Google industry head for retail Paul Frantz said: “The Christmas peak is happening one and a half to two weeks later this year. With retailers offering more aggressive delivery dates, next Monday could in fact be the biggest day online.”
M and M Direct chief executive Steve Robinson said that it had a record day on Monday, with sales exceeding£1 million. He said online retailers “still had surprises to come” this year.
Sunday is shaping up to be an equally big day for e-tail. Asos chief executive Nick Robertson said that last Sunday had been its best day and that the coming weekend looked like it would be very strong too.
E-tailers maintain a later spike in online trade has been influenced by several factors including an increase in trust that e-tailers can deliver online. Many online players, including Shop Direct Group, Amazon and Asos, are offering express delivery as late as December 24.
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