Simon Guest, Business strategy director at Maverick, shares his view of good and bad sites.
Good site: Homebase.co.uk
The Homebase website is the best DIY site because of its engaging and easy design. There is clear navigation for product groups that are nicely supported through popular search links on the home page. A mega drop-down on each category provides task-oriented links, so if you are not sure what you are looking for, you can access the product catalogue through groups, buying guides and inspirational style cards. Additionally, the site is rich with content and the page layout is appealing and clean. With all this in mind, Homebase’s website sets a clear benchmark to its industry competitors.
Bad site: Wickes.co.uk