It might be assumed that the ceiling has been reached for online FMCG sales, but that assumption falls wide of the mark.
While 20% of all retail spending in the UK is done online, for grocery that figure falls to less than 10%. FMCG is missing an opportunity to increase online sales – something which becomes even clearer when you look beyond the UK.
Globally, online FMCG continues to grow 10-times faster than the total FMCG category and one region leads the world – Asia.
Online accounted for 7.3% of Asian FMCG sales in 2017, versus 5.6% in western Europe and just 1.9% in the USA.
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