Prime Early Sale: Amazon throws a rock through retail’s golden quarter trading window

Amazon boxes

With Amazon going on the offensive early with the launch of an October Prime promotion, what will the impact be on retail’s crucial golden quarter trading period?

Amazon has typically run Prime Day during the summer but this year it is staging a Prime Early Sale, running on October 11 and 12, in a bid to grab early spend from shoppers.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.