Mamas & Papas is to open four stores after bucking the high street downturn with a 46 per cent year on year uplift in fashion sales for the spring/summer period.

The nursery and maternity retailer will open stores in Westfield London, Gallagher Retail Park in Birmingham, Capital Retail Park in Cardiff and Victoria Square in Belfast. These stores are in addition to a store opening in Nottingham at Giltbrook Retail Park in November.

Mamas & Papas retail managing director Marek Laskowski said: “A Cardiff store has been long overdue in our retail portfolio and the additional stores in the Midlands and London demonstrate the scale of demand for our products and services.

“The Belfast store is an opportunity for our Northern Ireland customers to experience our collections in full and no longer have to travel to our Dublin stores and purchase in euro.”