Q&A: Sunspel chief executive on bucking the downwards trend in luxury

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From dressing the Rolling Stones to James Bond and Brad Pitt, British luxury brand Sunspel has been the outfitter of choice for the rich, cool and famous for over 160 years. Chief executive Raul Verdicchi speaks to Retail Week about outperforming the market, opening new stores and dealing with Trump’s tariffs.

The Nottingham-based retailer was founded in 1860 as a high-quality underwear and hosiery brand. At the beginning of the 20th Century, Sunspel began making and selling some of the world’s first T-shirts – made from high-quality Sea Island cotton – and it’s now best known for these basics: underwear, T-shirts and polo shirts.

 

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