Littlewoods has launched its first television advertising campaign starring Coleen Rooney, the wife of Manchester United and England football star Wayne Rooney.

Rooney, who signed as the face of the home shopping retailer in June, will feature in the adverts that start today and run for six weeks.

Rooney plays the leader of a “Nice Boots Camp” in the advert leading new recruits through various exercises including polishing high heels.

Viewers are encouraged to enrol in the “Nice Boots Camp” and directed to the Littlewoods website where they can get fashion advice from Rooney and take part in various competitions.

Retail director for Littlewoods parent company Shop Direct Gareth Jones said: “We are delighted with the Nice Boots campaign and Coleen has proved to be an inspirational style ambassador for Littlewoods. We are looking forward to continuing our collaboration in the future”

The advert will be backed by press and a digital banner campaign.