All Lillywhites articles
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NewsSports Direct aims to get Lillywhites concessions into House of Fraser
Sports Direct is reportedly in discussions to introduce Lillywhites shop-in-shops in some of House of Fraserâs department stores.
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OpinionNick Bubb's verdict: Why Sports Direct missed its targets
What is the story behind Sports Directâs admission today that âplanned acquisitions in full-year 2015 did not fully materialiseâ?
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AnalysisTimeline: Sports Direct owner Mike Ashley's rise in retail
As Mike Ashley makes his first venture into the general merchandising sector with Mega Value, we plot the Sports Direct ownerâs career.
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VideoWatch: Retail tycoon Mike Ashley's career in 60 seconds
Mike Ashley is back in the spotlight following the launch of the âMega Valueâ discount store. James Wilmore takes a look over his career.
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News
Ashleyâs pricing rethink pays off as profits rocket at Lillywhites
Sports Direct boss Mike Ashleyâs world-famous Lillywhites business has nearly doubled pre-tax profits after taking a more ambitious approach to pricing.