Despite its low prices, the sky’s the limit for budget grocer Lidl as its hot air balloon travels the country, after it launched as part of the Bristol International Balloon Fiesta.

Lift-off as Lidl airs its discount deals

With its blue and yellow colours and logo emblazoned across the 300,000 cu ft balloon, Lidl hopes to spread discount deals by stationing the balloon at points across the UK ready to give out healthy treats from its bargain balloon basket.