All Lego articles – Page 2
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NewsRoyal Family Lego figures build a following
Life size Lego versions of the royal family have arrived at the newly refurbished fifth floor at Hamleys’ Regent Street store.
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GalleryStore of the Week: Legoland Discovery Centre Trafford Centre
Yet the opening of the Legoland Discovery Centre in Manchester’s Trafford Centre marks the arrival of a real retail-cum-leisure destination where the pleasures of enjoying one of the world’s favourite toys are combined with the chance to walk away with elements of it from the on-site shop.
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News
Lego plans more retail stores to help build customer loyalty
Lego plans to continue building its retail portfolio because it believes selling directly to consumers increases customer loyalty, the world-leading toy brand revealed in a session on multichannel retailing at the World Retail Congress 2009.
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