Governance: how retailers can handle soaring disclosure requests and messy data
Subject Access Requests are flowing into retailers faster than ever because of advice from AI chatbots, and managing them can become a serious chore without organised data, says Aiimi chief customer officer Mark Drayton.
Managing Subject Access Requests (SARs) can become a serious chore. The new rules, which allow individuals to request a copy of any of their personal data held by a business, mean SARs can come from anyone – from customers to former employees, and retailers must be on top of them or risk expensive fines, and they’re flowing in faster than ever because of AI, says Aiimi chief customer officer Mark Drayton.
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