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Launched in Nigeria in 2012, ecommerce startup Jumia aimed to mimic Amazon’s success by delivering a wide range of items, from toys to generators, across Africa. The retailer is the number-one ecommerce site in Nigeria offering 6 million products from more than 10,000 active vendors. It trades across 14 African countries including Kenya, Morocco and Tunisia. Jumia also operates delivery firm Jumia Logistics and online payments service JumiaPay.
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AnalysisInnovation watch: Nigerian etailer Jumia aims to mimic Amazon's success
Launched in Nigeria in 2012, ecommerce startup Jumia aims to mimic Amazon’s success by delivering a wide range of items, from toys to generators, across Africa.