Jaeger has launched a loyalty scheme for customers as part of its continuing expansion plans.

Customers will benefit from spend-related rewards and additional services, including alterations and first looks at new collections.

The scheme, in partnership with Ikano Financial Services, will launch on May 8.

Jaeger chief executive of the chain Belinda Earl said: “We are delighted to invite our customers to join a fresh scheme that will offer a host of benefits. Recent research tells us that this scheme is exactly what our customers want and it will reflect the high-quality service values for which Jaeger is renowned.”