The World Retail Awards took place last night and retailers from the British Isles led the way. Primark won alongside M&S and Missguided.


Retailer of the Year was awarded to Chinese ecommerce giant Alibaba. The jury, which included former Kingfisher chief executive Ian Cheshire, said that Alibaba had made a lasting impact on consumer behaviour in China.

The online retailer delivered the world’s largest IPO last year and its Singles’ Day shopping event generated £3.7bn of sales in 24 hours.

Other prizes went to Missguided, Hamleys and Marks & Spencer.

Primark’s chief executive Paul Marchant won the Outstanding Leadership award and the retailer, which debuted its first US store this week, was also awarded the prize for Retail Transformation and Reinvention.

A full list of the categories and winners can be seen below.

World Retail Award 2015 winners

Retailer of the Year – Alibaba

Outstanding Leadership Award – Paul Marchant, Primark chief executive

Retail Transformation and Reinvention – Primark

Retail Advertising Campaign of the Year – Marks & Spencer for ‘For Every Milestone’ campaign

Retail Entrepreneur of the year – Nitin Passi, founder of

Ecommerce Retailer of the Year –

Store Design of the year – Hamleys, Moscow