Opinion: Look to Asia for how to build online sales

Nadya Ardianti

It might be assumed that the ceiling has been reached for online FMCG sales, but that assumption falls wide of the mark.

While 20% of all retail spending in the UK is done online, for grocery that figure falls to less than 10%. FMCG is missing an opportunity to increase online sales – something which becomes even clearer when you look beyond the UK.

Globally, online FMCG continues to grow 10-times faster than the total FMCG category and one region leads the world – Asia.

Online accounted for 7.3% of Asian FMCG sales in 2017, versus 5.6% in western Europe and just 1.9% in the USA.

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