Gap’s Athleta brand, which was until now only available through Gap’s online platform, has opened its first retail location in San Francisco.
The store offers Athleta’s collection of women’s active lifestyle apparel for yoga, running, swimming, the gym, hiking and skiing alongside other sportswear. Custom-made mannequins moulded from the body of an Athleta model and real-life athlete will be featured prominently throughout the 5,000 sq ft store, as well as an internet-enabled kiosk that offers customers access to additional products from its ecommerce store.
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