Future Group is planning to launch a new electronics retailing format, which is a hybrid of e-Zone, its bricks-and-mortar electronics retailing arm, and its ecommerce portal Futurebazaar.com.

The new format will be called NewZone and is expected to be launched within six months.

NewZone will be a kiosk with an electronic catalogue of consumer electricals linked to a centralised warehouse from which products would be dispatched. Future Group has said that group strategy and consumer director Vibha Paul Rishi has been appointed as NewZone’s chief executive.

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