Theearringboutique.com will go live on August 8 with eight earring ranges, some featuring Swarovski’s Crystallized gems. The online store will also use the site to showcase guest designers such as Argentinean designer Sibilia.
Icon Live managing director Carly Read said: “We want women to enjoy buying earrings and make the whole process as luxurious as possible.
“With our concessions business we have been in the jewellery industry for a long time and believe this is a unique concept that women will enjoy.”
Icon Live – founded by Read and business partner Valerie Scott – operates concessions for three UK supermarkets and other high street retailers such as French Connection.
Read said The Earring Boutique gives the company the chance to show off what it can do at the top end of the jewellery market.
“Earrings can really change an outfit and while we are well known for our concessions, we want to also be known for bringing new ideas and showcasing new designers,” she added.
“The range is priced between£40 and£90 and each pair are sent out with deluxe packaging.”
The Earring Boutique will deliver to the UK, Ireland and overseas.