Discount bookseller The Works has revealed a record Christmas after like-for-likes surged 10% in December.

The 305-store retailer reported like-for-likes up 9.5% in the 10 weeks to January 5.

Online sales rocketed 81% in December. Gross profit margin improved by 1.5 percentage points. 

The Works chief executive Kevin Keaney said: “We are very proud to have delivered a record breaking sales performance for the third Christmas in a row.

“Despite the tough trading environment our strong sales growth shows there is a place on the high street for a family friendly retailer that offers the savvy shopper high quality gift products at bargain prices.

“We are also pleased to report that we were able to maintain our margins throughout the month and launched our Sale on Boxing Day as planned.”

In October The Works unveiled its loyalty scheme, which it claims is a first in the discount sector.

Keaney said: “We have been absolutely delighted with the extremely positive response from our customers to our Together loyalty card scheme. Registrations are well ahead of forecast and the card has undoubtedly contributed to the delivery of our record Christmas sales performance.”

The Works Stores is owned by chairman Anthony Solomon and private equity firm Endless.