Søstrene Grene to enter new markets as it ramps up international expansion

Søstrene Grene has announced plans to expand into both Italy and Poland in 2026, amid its bid to hit a store estate total of 500 by 2027.

The Danish retailer said it has seen “strong trading” across both the UK and wider European markets and it anticipates “another record” financial year.

Its expansion into Italy and Poland is expected to be supported by local ecommerce platforms and the business is also planning an online relaunch in both Finland and Spain, where it has previously had stores.

Søstrene Grene said its ongoing expansion strategy also reflects the increased demand for “design-led, affordables homewares” in today’s market.

Søstrene Grene group chief executive and co-owner Mikkel Grene said: “Despite ongoing economic headwinds, we continue to see strong footfall and engagement across our stores.

“We believe in the long-term relevance of physical retail – especially when it offers discovery, inspiration and emotional connection.

“We’ve just closed our financial year, and while final figures are pending, we expect record results on both revenue and profit.That performance gives us the foundation to keep investing in long-term growth, innovation and customer experience.”

The retailer is also opening an around 484,000 sq ft logistics centre in the Netherlands, as part of its latest investment into its infrastructure to support its growth.

This follows the news last year that the homewares specialist is on track to double its UK store estate by 2027.