Nkuku CEO on calling customers, the lost art of storytelling and the case against new stores
Nkuku chief executive James Lowe discusses why premium, values-led retail is more resilient than many expected, the brand’s selective approach to expansion, and why he thinks some retailers have stopped telling customers why they should buy
Nkuku has delivered its third consecutive year of peak sales growth. The Devon-based homeware brand, which specialises in natural materials, traditional craft and ethical sourcing, traded with more customers than at any point in its history over the period, with higher average basket sizes.
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