Lick CEO Lucas London on giving DIY retail a lockdown makeover

Lick CEO and co-founder Lucas London

Lick chief executive Lucas London didn’t much like what other home decor brands had done with the place. Digitally ineffectual, environmentally iffy and often unhelpful to any non-DIY savvy shoppers – it’s not hard to see why the entrepreneur thought the sector needed a makeover. 

Lick chief executive Lucas London didn’t much like what other home decor brands had done with the place. Digitally ineffectual, environmentally iffy and often unhelpful to any non-DIY savvy shoppers – it’s not hard to see why the entrepreneur thought the sector needed a makeover. 

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