Kingfisher has appointed its former IT director as the DIY group’s chief customer and digital officer.

Jean-Jacques Van Oosten rejoined the retail group today from the Lego Group, where he was chief digital officer leading its digital ambition to make ecommerce the largest part of its business.

Jean-Jacques Van Oosten

Jean-Jacques Van Oosten

Van Oosten has formerly held positions at Tesco, Travis Perkins and Kingfisher – from 2005 to 2008 – where he was responsible for building technology, data, digital services and ecosystems.

The Belgian national – who speaks fluent English, French and German – will also be a member of the group executive team and will be based at Kingfisher’s head office in Paddington.

Kingfisher chief executive Thierry Garnier said: “JJ is an experienced digital leader with a track record of driving change in international companies.

“He has a key role to play at Kingfisher as we look to accelerate our digital and data capabilities and grow ecommerce sales.”

Van Oosten added: “I’m delighted to be returning to Kingfisher after a decade that has seen technology change the world, especially in retail. I’m looking forward to working with the team to build on the foundations Kingfisher has established.”