Ikea sales jump after focus on business transformation
Ingka Group, the owner of Ikea, has reported an increase in sales and hailed the success of its business transformation plan, which has seen it invest in new regions, home delivery networks and digital.
The Swedish homewares retailer reported a 5% increase in sales to €36.7bn (£32.4bn) for its 2019 financial year, in what it described as a “fast-changing retail environment”.
The retailer reported that its online sales jumped by 46%, which saw it amount to 11% of total sales in the financial year.
Ikea stores saw more than 839 million visits around the world, while visits to Ikea.com increased 10% to nearly 2.6 billion.
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