Dunelm performance ahead of expectation as post-lockdown sales soar

Dunelm 2

Homewares retailer Dunelm has said its financial performance for the year is ahead of expectation as post-lockdown sales soar.

In a brief trading update to the City this morning, Dunelm said sales leapt 59% in July, due to “pent-up demand” from customers following the closure of its store estate during lockdown. 

It also credited the timing of its summer sale for “strong” trading in August, which saw like-for-like sales grow 24%. 

Dunelm said the sales uptick “reflects the strength of our proposition within a resilient homewares market, positive footfall growth to our mainly out-of-town superstores and continued strong growth in our home-delivery offer”.

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