Back to basics: how premium homeware retailer Oka is rebuilding after a crisis
Oka chief executive Mark Saunders and chief customer officer Aalish Yorke-Long speak to Retail Week about digital replatforming, store expansion plans and when to stick to your knitting.
Rapid overseas expansion landed premium homeware brand Oka in hot water last year, culminating in its US business filing for bankruptcy. Having now completed a financial restructuring, the retailer’s chief executive Mark Saunders and chief customer officer Aalish Yorke-Long speak to Retail Week about its digital replatforming, its store expansion plans and when to stick to your knitting.
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