Analysis: How Britain’s oldest furniture store Heal’s is going digital

Heals Tottenham Court Road

Heal’s furniture store is steeped in history. Opening in the 19th century – as a business that brought French-style feather-filled mattresses to the masses – John Harris Heal started what is now one of Britain’s most well-known furniture stores.

Heal’s moved from its original location on Rathbone Street to Tottenham Court Road in 1818, where it still stands more than 200 years later. Against an ever-changing retail backdrop, the famous store is moving with the digital times.

The retailer’s customer and ecommerce director David Kohn tells Retail Week how the business is blending technology with a human touch to enhance the shopping experience.

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