Q&A: Sustainable beauty brand KinKind’s director on moving into physical retail and growth plans

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KinKind, the plastic-free bath and body brand, has carved a name for itself since its launch in 2019. With a mission to make every bathroom in every home plastic-free, the pureplay brand announced it would be expanding into the world of retail starting January this year, appointing Paul Brown as the brand’s sales and operations director.

Brown joins KinKind with 25 years of experience handling senior sales executive roles in the UK and abroad at multinationals such as Reckitt Benckiser.

He spoke to Retail Week about how he plans to scale the brand into the retail world, its £2.3m deal with UKTV and the challenges of building a sustainable business.


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