Q&A: Superdrug’s own-brand director Jamie Archer on democratising beauty

Jamie Archer, Own Brand Director (2)

Superdrug own-brand director Jamie Archer talks to Retail Week about democratising beauty for all and why he thinks Superdrug is the most inclusive shop on the high street

Jamie Archer started his career at Boots via an undergraduate programme. At 34, he became the youngest member of Superdrug’s board after being promoted to his current role of own-brand director in March 2022.

Since then, Superdrug’s own-brand range has seen rapid growth including the launch of its own makeup range Studio London late last year, and has driven revenue and profit for Superdrug.


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