Q&A: Superdrug’s own-brand director Jamie Archer on democratising beauty

Jamie Archer, Own Brand Director (2)

Superdrug own-brand director Jamie Archer talks to Retail Week about democratising beauty for all and why he thinks Superdrug is the most inclusive shop on the high street

Jamie Archer started his career at Boots via an undergraduate programme. At 34, he became the youngest member of Superdrug’s board after being promoted to his current role of own-brand director in March 2022.

Since then, Superdrug’s own-brand range has seen rapid growth including the launch of its own makeup range Studio London late last year, and has driven revenue and profit for Superdrug.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.