Q&A: Superdrug’s ecommerce director on innovating loyalty

Matt Walburn, Head of ecommerce, Superdrug

Superdrug marketing, ecommerce and customer director Matt Walburn speaks to Retail Week on spearheading changes in the loyalty scheme market and the journey since the launch of Superdrug Marketplace.  

Walburn started at Superdrug’s parent company, AS Watson Group around the same time as its Health and Beauty card was launched. More than a decade since then, the retailer’s loyalty scheme has evolved in a big way, most recently with the launch of its app-based VIP rewards scheme.

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