Q&A: Haircare brand Rehab co-founders on the need for industry innovation


Retail Week speaks to haircare brand Rehab about its story and growth, and the need for innovation to solve the issue of plastic packaging in the beauty industry

When best friends and co-founders Anastasia Muca and Vicky Ellis started Rehab in 2022, they had one mission: to provide the perfect haircare solution for women in a hassle-free and innovative way while still being sustainable and good for the environment.

The brand debuted with its biodegradable oil capsules and has since grown to become a one-stop haircare shop, selling heatless silk hair curlers, accessories and patent-pending shampoo and conditioner sheets.


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