Q&A: Floral Street’s Michelle Feeney on becoming a modern British brand

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Michelle Feeney has gone down many avenues in her career — from starting out in PR in the 1980s, to working with Estée Lauder Companies and spearheading the launch of brands such as La Mer and Mac.

Retail Week spoke to Feeney about the story behind sustainable fragrance brand Floral Street, the power of retail partnerships, and what’s in store for the future.

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