Lovehoney unveils first bricks-and-mortar pop-up


Lovehoney has launched its first physical pop-up store in London in a bid to “experiment” with educating customers about their sexual happiness offline.

The sex toy etailer has opened its first physical store in London in a bid to drive sales and learn more about its customers.

Chief executive Sarah Warby, who was appointed in August, says the store is “an experiment to see what happens when we bring the Lovehoney brand to life

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.