Holland & Barrett acquires fit-tech start-up Avie as it looks to go beyond retail
Holland & Barrett has acquired fit-tech start-up Avie as it looks to “extend its reach beyond retail through the creation of personalised wellness solutions”.
Avie tracks health, activity and behavioural data to help users achieve their health and wellness goals.
The fitness technology start-up was co-founded by Charlie Leggate, 28, and Kit Logan, 26, and backed by Entrepreneur First.
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