Boohoo unveils first beauty brand with cruelty-free pledge

Boohoo beauty products on a pink background including The Pomade, the Brow Gel and a double-sided make-up brush

Boohoo has launched its own beauty brand, marking the latest step in the online fashion retailer’s quest to become a “one-stop-shop for all things fashion, beauty and lifestyle”.

The beauty range, which will comprise 50 products, is made with vegan formulas and is cruelty-free.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.