Analysis: Life after Debenhams – how beauty brands defied the department store downturn

Aesop Regent Street (2)

Dwindling department store numbers across the UK could have been a death knell to the beauty sector’s fortunes, but new entrants and changing consumer habits have driven the sector’s performance

Beauty sales are on track to record a healthy 7.6% annual growth in 2022, with overall revenues set to reach £22.7bn, surpassing 2019’s pre-pandemic levels. Underlying sales during this year’s golden quarter are also predicted to rise 4.2% – making health and beauty the only sector set to report both sales and volume growth during the crucial festive season.


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