Analysis: How Estée Lauder is developing its direct retail offer

Estée Lauder has a total of 60 stores throughout the UK, mostly for perfume brand Jo Malone and cosmetics brand MAC, both of which are also sold via other retailers.

Estée Lauder is expanding online and in-store. Retail Week speaks to its UK president to find out how it is keeping up with customers.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now