• Waitrose is trialling a Quick Check mobile app in three branches
  • If succesful the grocer will roll out the service to all of its stores

Waitrose is trialling a ‘scan as you shop’ Quick Check mobile app with a view to easing the checkout experience for myWaitrose customers.

Shoppers will be able to scan product barcodes on their smart phones as they place goods into their baskets.

The trial is taking place in three Waitrose shops – Clapham Common, Meanwood and Milngavie. If successful, the grocer intends to roll out the service to all Waitrose branches in 2016.

Waitrose head of retail change Matt Clifton said: “The ease and choice of checkout options is becoming increasingly important to customers as the trend for shopping little and often continues to grow.

“Making Quick Check available to myWaitrose customers and exploring the opportunity for them to shop with us on their mobiles in store means we continue to deliver that convenience.”

All myWaitrose customers are automatically registered for Quick Check and can try the mobile self-scan service in the trial branches by downloading the Android or iOS app and registering their myWaitrose card.

The existing ‘scan as you shop’ Quick Check service, where customers are given a handset to scan their shopping as they move round the store, is already available in two-thirds of Waitrose branches.