Waitrose extends own-brand price-cut drive with £20m investment

Waitrose exterior, Bedford

Source: GettyImages/iStock/georgeclerk

Waitrose has today (September 16) announced a new £20m investment in lowering prices on hundreds of own-brand products.

The upmarket grocer said its latest round of New Lower Prices cut prices by an average of 11% on more than 370 everyday own-brand products, with savings on some products of up to 37%.

 

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