Tesco is using several tactics including introducing more staff, expanding its click and collect service and improving its digital offer to win shoppers. The retailer explains the changes to the business and its innovations in these videos.

Tesco Interim Results 2012/13 - Philip Clarke interview

Tesco Interim Results 2012/13 - Philip Clarke interview

Tesco chief executive Philip Clarke explains his £1bn strategy to improve UK stores

Tesco’s click and collect expansion

Click and Collect Revolution:

Tesco’s virtual shopping wall at Gatwick airport

Tesco chief information officer Mike McNamara on retail innovations