Naked Wines has appointed founder Rowan Gormley, former chief executive and still a “material” shareholder, as a board adviser as it reviews its business.

Rowan Gormley

Rowan Gormley holds a 2.9% stake in the company he founded

Gormley’s recruitment came days after a non-executive director representing Naked’s biggest shareholder quit after only three weeks, as customer retention rates at the online specialist have plunged. His return also follows the departure in the summer of its chief financial officer.

Naked Wined disclosed earlier this week that it was “reviewing potential operational and financial plans” and said today that it is now finalising them and will report them in the week beginning October 17.

Gormley holds a 2.9% stake in Naked Wines and in his unpaid role he “will represent the views of shareholders and advise the board accordingly”. He is expected to hold the position for two to three months.

Naked Wines chair Darryl Rawlings said: “We wanted shareholder involvement in our ongoing operational and financial planning process. I welcome Rowan providing his insight to us because his operational familiarity with the business and his viewpoint as a shareholder will provide a unique and valuable perspective to the board as we position Naked for long-term sustainable growth.”

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